ANSI SCTE 118-1-2019 pdf free download – Program-Specific Ad Insertion – Data Field Definitions, Functional Overview and Application Guidelines.
1.3. Benefits
Program-Specific Ad Insertion will allow for an Avail to be associated with a specific program, ascommunicated by the Network. The Network assigns an Avail within a specific Program, the T&Bsystem schedules the appropriate Spots within the Avail, and the Ad Insertion system inserts the Spot(s)associated with that Avail and Unique Program ldentifier (UPID) when triggered by the appropriate CueMessage. By associating advertising to programming instead of simply to Windows, the Affiliate shouldbe able to earn more revenue by guaranteeing the context of the advertisement, and by adapting to
occurrences surrounding live events, such as delayed starts, early ends, or overrun.These scenarios,especially when dealing with sports programming, can involve a great deal of high value advertising.
When the UPID is not found as expected, the Ad Insertion System will be able to play alternate Window-Based advertising that has been scheduled or other Program-Specific advertising if it has been scheduled.
1.4. Intended Audience
The intended audience is content providers, multi-channel video program distributors, TV Everywhereproviders/distributors and vendors/developers who build solutions.
1.5. Areas for Further Investigation or to be Added in Future Versions
An implementer of SCTE 118 may wish to give review and attention to SCTE 224 [6], a more recentstandard, that provides alternative means of identifying Avails and scheduling appropriate Spots to beinserted therein.
2. Normative References
The following documents contain provisions, which, through reference in this text, constitute provisionsof this document. At the time of Subcommittee approval, the editions indicated were valid. All documentsare subject to revision; and while parties to any agreement based on this document are encouraged to
investigate the possibility of applying the most recent editions of the documents listed below, they arereminded that newer editions of those documents might not be compatible with the referenced version.
2.1.SCTE References
[1]SCTE 352017- Digital Program Insertion Cueing Message for Cable2.2. Standards from Other Organizations
.No normative references are applicable.
2.3. Published Materials
.No normative references are applicable.3. Informative References
The following documents might provide valuable information to the reader but are not required whencomplying with this document.
3.1. SCTE References
[2] SCTE 67 2017 – Recommended Practice for Digital Program Insertion for Cable
[3] SCTE 118-3 2019 – Program-Specific Ad Insertion – Traffic System to Ad Insertion
System File Format Specification
[4] SCTE 118-2 2019 – Program-Specific Ad Insertion – Content Provider to Traffic
Communication Applications Data Model
[5] SCTE 104 2017 – Automation System to Compression System Communications
Applications Program Interface (API)
[6] SCTE 224 2018 – Event Scheduling and Notification Interface (ESNI)
[7] SCTE 30 2017 – Digital Program Insertion Splicing API
3.2. Standards from Other Organizations
• No informative references are applicable.
3.3. Published Materials
• No informative references are applicable.
6. System Overview (Informative) This document describes the systems encompassing Program-Specific Ad Insertion and their interaction. Without Program-Specific Ads Insertion, there are two in typical and general types of advertising insertion into Network programming. These Window-Based Avails are either Time-Based or Event- Based advertising insertion as described in the two following scenarios.
A Time-Based Format assigns each break an exact time that a Cue Message is expected and then allows for a buffer around it. Figure 2 shows that the break “red dot” is set for 3:40 and the Window is set for a 5-minute buffer around it for a 10-minute total Window. If the Cue Message is not received within that 10-minute Window, the Avail will be lost. Time-Based Formats are used on Networks with reliable Cue Message delivery patterns, e.g. Discovery, MTV or Food Networks.ANSI SCTE 118-1 pdf download.